I do not know about others but for me the latest Hamam soap advertisement playing on Idiot Box is nothing short of atrocious.
The ad features a mom(saree-clad housewife) getting all tense about her adoloscent girl, who has gone shopping. She worries if she will indeed buy Hamam soap because she did not wait for her to mention the name. So what will happen if she buys some other soap? "She will get rashes ... her skin will get spoilt, acne ... Oh my god, who will marry her ?!!!!!!"
OMG. :O
Do advertisers do this knowing pretty well that it will raise the hackles? We have seen Fair and Lovely resort to this kind of cheap gimmicks. But Hamam was a respected brand, wasn't it? Why are the womens' groups mum of Hamam's momtalk? Beats me.
Monday, October 25, 2004
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4 comments:
kat
atrocious, i'm afraid, is an understatement for that ad. its one of those things that makes me ashamed of being in the same country that makes these ads.
ramya
kat
atrocious, i'm afraid, is an understatement for that ad. it's one of those things that makes me ashamed of being in the same country that makes these ads.
ramya
kat
atrocious, i'm afraid, is an understatement for that ad. it's one of those things that makes me ashamed of being in the same country that makes these ads.
ramya
My goodness I had a huge hue and cry over the Fair and Lovely ad on my previous blog once! These companies (I put fairness products on the same low level as cigarette manufacturers) are worse than pimps, feeding on the weaknesses of the public!!!
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